The purpose of the Ultimate Digital Marketing Programme is to equip students with all of the practical skills necessary to learn how to generate revenue online and vastly improve returns from any current online marketing activities. The types of online marketing, the resource management, the most successful media aspects, and the software have all been chosen and developed specifically for you, the new digital marketer looking to optimise the success that this industry offers.
546,486 Successful Graduates
24 Live Interactive Lessons
12 Weeks Long
24 hours +
The Thursday webinars are very interactive and are heavily influenced by students attending live. As long as you’re a member, you will be registered for them indefinitely, so you can log in anywhere in the world to practice and keep up with this rapidly changing subject. There is no end date to these Thursday practical’s because Digital Marketing is so dynamic and constantly evolving.
Content Marketing Semester
Week 1: Buyer Personas & Strategy
Theory Tuesday, 14 Mar 12:17 PM GMT|
Practical Thursday, 16 Mar 12:17 PM GMT
To create marketing content that truly speaks to your audience, you first need to understand who it is that you are speaking to. By developing buyer personas, also known as marketing personas, we paint a picture of who our ideal audience is so that we can tailor our content accordingly.
Week 2: Blogging for Business Success
Theory Tuesday, 21 Mar 12:17 PM GMT|
Practical Thursday, 23 Mar 12:17 PM GMT
The best way to organically attract visitors to your website is to make sure you have a tonne of fresh and relevant content. The ideal (and most cost effective) way to do this is through blogging. Though there are many benefits of blogging on your website, we are going to focus on generating traffic, converting traffic in to leads, establishing your authority and the long-term results of business blogging.
Week 3: Content Rich Strategies (Visual, Video and Audio)
Theory Tuesday, 28 Mar 12:17 PM GMT|
Practical Thursday, 30 Mar 12:17 PM GMT
We, as humans, are sensitive beings and are far more likely to react to content that speaks to our senses. Visual, Video and Audio content are the best way to encourage a potential customer to invest their time, interest, and money into the story that you are telling. In this lesson, we will examine the psychology behind this and find out why/how it plays such a crucial role in content marketing.
Week 4: Viral Marketing - No Coercion Necessary
Theory Tuesday, 04 Apr 12:17 PM GMT|
Practical Thursday, 06 Apr 12:17 PM GMT
There is no way to guarantee that a marketing or advertising campaign is going to go viral. However, there are things you can do to make sure you are fostering the right conditions for your content to spread like a virus. We are going to show you the core principles that will allow your message to become contagious and spread your story to the masses.
Social Media Semester
Week 1: Social Media for SME’s and NPO’s
Theory Tuesday, 11 Apr 12:17 PM GMT|
Practical Thursday, 13 Apr 12:17 PM GMT
One of the biggest challenges for smaller companies is reaching the right audience on Social Media, and this is even more difficult for NPO’s who work with tight budgets. This week will show you how to effectively reach your audience for conversions while not breaking the bank. We look at the features available for SME’s and NPO’s on the main platforms and how to maximise the impact of your content.
Week 2: SEO and Social Media
Theory Tuesday, 18 Apr 12:17 PM GMT|
Practical Thursday, 20 Apr 12:17 PM GMT
Social Media platforms are now indexed by Google so they must be part of your SEO Strategy. Creating a connection between your website and your Social Media platforms is the key to success. This week you will learn about Social Signals for SEO, social sharing and the indexing process, the relevance of backlinks from Social Platforms and some interesting tools.
Week 3: Advanced Social Media Management
Theory Tuesday, 25 Apr 12:17 PM GMT|
Practical Thursday, 27 Apr 12:17 PM GMT
Management is one of the most important parts of Social Media Marketing. As marketers, we are tasked with operating several platforms and using the right tools is critical to our success. We will have an in-depth analysis of the tools available and a detailed demonstration of the alternative services offered by these tools.
Week 4: Auditing Your Social Media
Theory Tuesday, 02 May 12:17 PM GMT|
Practical Thursday, 04 May 12:17 PM GMT
When we develop our Social Media Strategy, being able to critically analyse the performance of our efforts will ensure continued success. Auditing our content, our advertising and our engagement is vital for Social Media Marketing. You will learn what to look out for when auditing Social Media and what tools we can use for Social Media Auditing.
Digital Marketing Semester
Week 1: Advertising - Create Ads in the Digital Space
Theory Tuesday, 09 May 12:17 PM GMT|
Practical Thursday, 11 May 12:17 PM GMT
After covering the basics on the foundation course, it's time to get into the practical application with online advertising. We will now learn how to build successful campaigns that produce significant returns on investment, so that you can enjoy incredible growth through effective online advertising.
Week 2: SEO - Let Your Buyers Find You
Theory Tuesday, 16 May 12:17 PM GMT|
Practical Thursday, 18 May 12:17 PM GMT
Search Engine Optimisation is essential in digital marketing. We need to understand how to feed the search engines the correct information so when a potential customer is searching, they find you. We will show you the practical tools you can use and teach you how to create a perfectly workable strategy around Search Engine Optimization
Week 3: Growth Hacking - Create Explosive Growth
Theory Tuesday, 23 May 12:17 PM GMT|
Practical Thursday, 25 May 12:17 PM GMT
What is growth hacking? Imagine having explosive growth with little resources. What if were we to throw out the rule book and do things differently? On this lesson, we will show you to be a growth hacker and look at the innovation behind this concept, so you can enjoy explosive growth in the digital space.
Week 4: Remarketing
Theory Tuesday, 30 May 12:17 PM GMT|
Practical Thursday, 01 Jun 12:17 PM GMT
We need to build a practical strategy around how to remarket to your customer or potential customer. Remarketing is a powerful way that we can fully optimise our user flow. Imagine being able to optimise your lead flow completely. On this lesson, you will learn how to send advertising in a way that creates value for your user. Remarketing is where it gets exciting, and we can enjoy the success that this innovative way of advertising offers when implemented in the correct way.
I am currently taking the Social Media Marketing Program and I'm finding it very informative and interesting. It's funny how I've been on social media platforms for a few years and there is so much more to learn!!! I would highly recommend the course to anyone who would like to learn more on social media marketing aspects of all the different platforms.
Its amazing. Very helpful and clear.
I have enjoyed the Social Media Marketing class so far. I have gained valuable knowledge & the course is way better than I expected it to be.
Online Digital marketing course is great - really like the interaction platform and getting really good material, support and case studies that makes the course practical and worth time spend - hope to do many more! Thanks Richard Hegarty and Shawsters!!!
I just finished 3 courses1)diploma in digital marketing 91% distinction obtained2)diploma in web development 92% distinction obtained3)diploma in mobile app development 94% distinction obtained I love Shaw academy and would definitely recommend it to anybody wanting to learn from excellent lectures to in-depth course resources shaw academy is the best and very friendly and helpful will definitely be getting the lifetime membership in the near future.
I had just finished my third course this weekend. All three classes that I had taken were excellent.
I've just finished the Diploma in Digital Marketing. I recently started an entry level job at an advertising agency so hoped it would give me a good overview of the basics.
I am a participant in the Diploma Digital Marketing program. I love the material, the presentation is great and the instructor allows plenty of time at the end of the class for questions.
The Digital Marketing class was great. All of the basics were covered clearly and within each topic was a wealth of information.
Really enjoying the social media marketing course so far, thanks to Daniel for making each lesson very interesting and fun to listen to. Cheers!