The Diploma in Psychology of Sales offers the opportunity to utilise your talents to present yourself effectively and confidently within your daily environment. More than simply a requirement for those looking to sharpen their sales skills, it is also essential viewing for those who wish to express themselves in a more confident and forthright manner. This programme of study allows individuals to take control of how they are perceived from the outside world in a practical, efficient manner with one to one support and guidance provided throughout.
8 Interactive Lessons
8 hours +
Persuasion for Sales
We do not refer to
sales pitches’ orsales presentations’ - it is a sales conversation. The reason for this is that we need to understand the customers overall point of view. Here we learn to make this happen through persuasion.
This aspect of the course delves into the various levels of rapport needed to close a sale. It’s not about manipulation but about taking a genuine interest in the customer. The instructor demonstrates the importance of pacing before leading as well as how to calibrate a sales conversation, proving instrumental in closing the sale.
This section focuses on the idea that `we cannot not communicate’. Everything the customer does no matter how seemingly insignificant, conveys information that can be useful in a sales conversation. This module highlights what exactly students should be looking out for as communication is not limited to verbal responses but also body language and physiology.
The 6 Principles of Persuasion
This lesson is fundamental to success in sales, as persuasion is key in moving a person to a position they don’t currently hold. It teaches students careful preparation, the proper framing of arguments, the presentation of relevant supporting evidence and an effort to find the correct emotional match with the audience.
Here we provide students with an opportunity to decide what they want to achieve. It involves examining their current position and determining where they would like to see themselves. The instructor also provides students with techniques to enhance `story creation’. These aid in increasing the authenticity of the student’s sales pitch and, when implemented correctly, build trust and rapport with the customer.
We all know listening is a crucial quality for success in sales, yet it remains one of the most common pitfalls of salespeople today. The instructor reveals the essential techniques required to not just listen, but to hear. The focal point of this module is one that sales students cannot afford to miss: miscommunication means missed sales.