Our Mission

Our mission is simple, to educate everyone, everywhere.

We believe that everyone in the world, regardless of their demographic or socio-economic background, should have the opportunity to join us and learn from the very best professionals in their field, from anywhere, at any time, in an affordable, accessible and convenient manner.

We change people’s lives by making the highest quality, personalised education accessible to all. We call this, educating 1212 many.

Our focus is on live education because it is interactive, engaging, always evolving and most importantly, better for learning. You learn more by attending live because you’re actively participating in the lesson and you receive answers to your questions there and then. Our education evolves far faster than anything else because it is live.

We constantly refine and improve our courses, in real time, so the webinars you attend today will give you the most up to date, relevant and best learning experience on the planet. This is our EdTech Revolution. Every single live webinar is critically assessed to ensure that your engagement and learning outcomes break new records every time.

Our Ethos

“TELL ME AND I WILL FORGET, SHOW ME AND I MAY REMEMBER, INVOLVE ME AND I WILL UNDERSTAND”
Confucian Philosophy
“EDUCATION IS THE MOST POWERFUL WEAPON WHICH YOU CAN USE TO CHANGE THE WORLD”
Nelson Mandela
“EDUCATION IS NOT THE FILLING OF A PAIL, BUT THE LIGHTING OF A FIRE”
W.B. Yeats
“EDUCATION IS NOT A PRIVILEGE, IT IS A BASIC HUMAN RIGHT”
Shaw Academy

Our Growth

Our People

James Egan
CEO & Co-Founder
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Adrian Murphy
Co-Founder
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Launched by James Egan & Adrian Murphy in August 2013, inspired by the idea that everyone should get free education.

Stephen Pettigrew
Chief Sales Officer
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Ajit Parthan
VP Engineering
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John White
Director of Corporate Affairs
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Burnell McKenna
Director of Strategic Partnerships
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Atanu Batabyal
Director of Business Development
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Frank Donelan
Director of Product Development
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